Internet Marketing

One of the biggest changes in our culture over the past decade has been the explosive growth of connectivity via the Internet. It is far and away the fastest growing and most pervasive advertising vehicle ever developed as people have flocked to Websites in search of everything from books to cars to Professional services. Most importantly, it is rapidly becoming the first place people go to look for contact information.  Listen as Henry Harlow, Atticus Affiliate Practice Advisor, Richard Cannon, Certified Webmaster and Trish Andrews, Web Copywriting Expert, explain how to effectively and efficiently market your business on the Internet.

• The 14 Biggest Myths and Mistakes in Internet marketing
• How you can "vet" and "cross examine" any vendor before spending your hard earned money on Internet marketing
• 15 online marketing strategies to drive traffic to your website as you drive up your search engine rankings
• Help with improvement and/or submission to Google local to generate more business
• Who should use, when and how to use Pay Per Click advertising
• How to do keyword research online for free and why you might want to hire a keyword research expert
• The exact website navigation and template that leads visitors to convert to prospective clients
• How to use left side navigation on your website to funnel visitors to where you want them to go
• The precise search engine optimization standards to follow to get high search engine rankings for your site
• How to use free Google Analytics software to enable you to create the marketing funnel that converts visitors to clients
• The straight truth about link popularity and how you can get it
• Know the importance and value of a site map on your website
• Know how to build an ezine list that produces even more prospects who become clients
• How to use your website to build even more referrals from past clients
• How to use the copy on your site to "pre-sell" your visitors before they even talk to you as well as save you time when they do talk to you
• How to build your image as a credible legal authority online
• How to use your site to screen out the tire kickers, time wasters and cases you don't want
• How to market more than one practice area on one website
• How to incorporate video into your website to maximize your conversions
• How to increase response rates by having a "call me now" button installed on your website
• Know how blogging fits into the whole picture and if it is a strategy for you or not

• Four ready to download one hour recorded teleconferences that were delivered to attorneys in a live series on Internet marketing.

• A one hour invididual telephone consultation with Internet marketing expert Henry Harlow to answer your questions, critique your current website, help you determine the best plan moving forward given your current circumstances, assess the value of your current vendor as well as get you connected with the right vendor for your needs if a change is in order. You will hear the good, the bad and the ugly. No question will go unanswered with a clear plan to get you moving forward. Your unique web problems can be solved.

• A 175 page handbook that serves as the basis of the course content with even more in-depth material on the topics covered in the recorded live teleconference series. 
  

• Multiple checklists and forms that you can use with your current vendors to improve their performance or guide their actions in getting you new clients online.

• A 34 page "executive briefing" on Internet marketing in a Q&A format that puts you in the driver's seat with vendors and makes you or your team members Internet marketing experts.
  

• The exact search engine optimization standards to follow to enable you to get high search engine rankings for your site that you can give to your current vendor to improve your current site rankings or build a new site with them from scratch.

• Updates and new content added as needed to the password protected website you have access to so you will continue to recieve value after completing your course.

• A 30 minute consultaion with Richard Cannon on getting your site positioned on Google Local (if you are not on Google Local Richard will help you get your site submitted) or if you are already on Google Local then how to get better positioned than you are today with Google Local.

• Avoidance of the costly mistakes and fatal flaws that too many of you may already have experienced to date in your efforts to get clients online and you see online every day in other lawyers' sites. These mistakes may be invisible to you now but they won't be after this course.

• You will be able to boost your search engine rankings; drive more traffic to your site; increase your inquiries; build your ezine list; build know, like, trust, relationship and credibility; and never be bamboozled again by well meaning or malicious vendors.
  

• Additional ready to download recorded trainings on Internet marketing topics of interest that are added on an on going basis to enhance your knowledge and results. Topics like pay-per-click advertising basics, writing website content, Google local submissions, blogging and more to come.

• A 34 page document on "Writing for Future Clients...and search engines" to help you avoid common web writing mistakes and get the most out of your website marketing dollar. 

Now who doesn't want all that?

The Keyword Research Guide eBook which is a practical guide on how to do keyword research.  This eBook was created by asking experts in internet marketing around the world how they would go about using keyword research to help this finctional company get high ranking in search engine results.  This eBook gives you insight, tips and techniques on keywoord research that you can apply to your own website.

The Service Sellers Masters Course eBook with over 150 pages on how to master service selling online.  This eBook is designed to take you through a hypothetical 10 day process of building a website that will get service sellers new clients.  It outlines in detail the Content-Traffic-Presell_Monetize (CTPM) model of internet marketing written by Ken Evoy, MD who is an extremely successful internet marketing expert. 

You are guaranteed total satisfaction with this course. Your no-risk and full refund promise is available to you no questions asked anytime.