Welcome to the Atticus Rainmakers

Our Favorite Books

How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process by Mark Powers & Shawn McNalis

The book provides you with an easy, practical guide that helps you achieve these goals. In this book you will find 21 Marketing Assets and 5 Marketing Habits that attorneys acquire on their way to becoming successful Rainmakers. Learn how to:

Use public relations to spread the word about your practice
Set up engaging web sites and blogs that successfully market you and your practice
Learn to speak powerfully about yourself
Ask for referral sources in a professional and ethical manner...and much more

This book contains activities, exercises and how-to tips for word-of-mouthmarketing that will help you develop the marketing habits necessary to become a truly GREAT Rainmaker. Order The Book Here

"With thousands of newly graduated lawyers being added to Bar membership rolls each year, the need to learn and apply solid marketing principles grows increasingly more important as the field becomes saturated. Mark Powers and Shawn McNalis have penned a 'star' in an already overcrowded constellation of marketing texts. Their work dedicated to ethical marketing for lawyers presents in 326 pages the 'nuts and bolts' of easily mastered marketing assets and habits that every lawyer, whether a newly admitted Associate or seasoned Senior Partner, should possess.

Professional service providers by necessity must adopt a different marketing approach due to ethical constraints in ways others need not be concerned. Therein lays the key to the value of this work. Powers and McNalis outline a process to becoming a rainmaker that demonstrates their mastery of professional service marketing that is both ethical and adoptable by working lawyers. Bottom line - If YOU want to become a successful rainmaker, then adopt new habits to gain referrals, embrace new routines and change your customary way of approaching client development as outlined in this work.

As a Law School Professor teaching practice management, I fully intend to include this work as a 'must read' for my 3L students about to graduate and join the ranks of this profession. Each of them will benefit from the wisdom, habits and forms outlined in the text."

J.R. Phelps

Director (Retired) Law Office Management Assistance Service, The Florida Bar

Adjunct Professor Florida State University College of Law

Time Management for Attorneys: A Lawyer’s Guide to Decreasing Stress, Eliminating Interruptions & Getting Home on Time by Mark Powers & Shawn McNalis

Poor time management habits lead to stress, frustration and a constant feeling of being out of control. It is possible for you to take control, gain more freedom and manage your time well…if you have the right tools and strategies at your disposal.

Compiled in this book are all the time-tested techniques we have learned over the years and put into an easy-to-use guide just for attorneys. In it are real-life examples, exercises, and client case studies and a CD containing over 50 practice-specific forms. Order The Book Here

The 7 Triggers To Yes by Russell Granger
Advances in the science of live brain imaging now indicate that logic and reason don't persuade anyone to do anything. Instead, one of seven specific emotional connections must be triggered before a referral source or client will trust you. Granger's research shows that we are not thinking machines, but feeling machines that think.

The 7 Triggers to Yes explains the triggers we universally employ to make quick, easy decisions, and provides a process for activating each trigger. If you lead, sell, manage or interact with people, this system will help you activate other's "Yes!" decisions. The 7 Triggers to Yes will turn your own goals and dreams into tangible reality. Order The Book Here

The E-Myth Revisited by Michael Gerber

Gerber walks you through the steps in the life of a business-from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. Order The Book Here

The 7 Habits of Highly Motivated People by Stephen R. Covey

The Seven Habits of Highly Effective People by Stephen R. Covey is still on the bestseller lists having sold some fifteen million copies. Covey says we all have our own paradigm, our own map of how we perceive the world and how we think the world should be in our ideal view. Covey writes, "The way we see things is the source of the way we think and the way we act." Order The Book Here

Marketing Professional Services by Patrick Forsyth

Patrick Forsyth is a marketing consultant and trainer with some 20 years experience. He runs Touchstone Training and Consultancy, which specializes in marketing, sales and communication skills. His book contains clear and practical guidance on the specific approaches that are most effective for gaining a competitive edge in the professional services sector. Order The Book Here

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